Good ideas have no sell-by date. Trends change, lateral thinking never goes out of fashion.
False pretenses are just that. If a company, a product or a brand is not authentic, I cannot work wonders. Simple solutions aren’t easy. Apple wasn’t built in a day either. Beautiful brands are more attractive. Whatever I touch will look better afterwards.
Talking is silver–listening is golden. My strategic and creative resources are my most valuable assets. I cannot afford to give them away for free. I also know (from decades of experience) that the best work happens in a committed relationship. I therefore do no longer take part in unpaid pitches. What I do offer for free to potential clients is a strategic analysis and a creative debrief.